Red Logo No Text

I started working for Karma Sauce during my brief stint as a UX designer.  At the time, the company was grappling with the increased demand that resulted from being featured on the hit Youtube series Hot Ones. I helped Karma Sauce redesign and optimize their website with the aim of enhancing user experience.     

Screenshot 2

Over time, my role at Karma Sauce expanded beyond the design and maintenance of the website. Company CEO Gene Olczak and I would discuss potential strategies to further capitalize on the companies increasing brand recognition. I began thinking about more comprehensive digital strategies, including marketing funnels, search engine optimization, CPC advertising, content marketing, email marketing, and social media management. I transitioned from Karma Sauce's web designer to its digital marketing strategist. 

Since adopting the position, I've overseen substantial growth in Karma Sauce's digital sales.  Our organic user engagement has exploded across social media, with a 407% increase in total followers on Instagram alone. And these increases have had substantial effects on the business. Despite a modest monthly budget, total digital sales have increased between 294% and 435% per month compared to the previous year. 

image 1

A cornerstone of my digital strategy is the creation of targeted, engaging content that will excite our followers and help attract new ones. 

View this post on Instagram

Black Friday Giveaway: RUN THE GAUNTLET EDITION. That's right, every sauce in our Starter, Harder, and Nightmare Kits combine to form the Spice Ultron of end of the year giveaways. The Gauntlet includes 10 award-winning sauces ranging from mild to extra extra extra hot. Makes for the perfect over-the-top gift for the chilehead in your life...or strip it down into parts for sublime stocking stuffers! Make sure you are following our Instagram page and tag TWO PEOPLE looking for holiday gifts in the comments and we'll throw your name into the hat! This variety pack includes: 1 Starter Kit (Good Karma, Smokey Karma, Curry Karma, Bad Karma) 1 Harder Kit (Cherry Bomb, Ghost Island, Carnival) 1 Nightmare Kit (Extreme Karma, Funken Hot, Ashes2Ashes). Winners will be announced ON BLACK FRIDAY! ------- US Residents Only. Must be 18 years or older. Giveaway is in no way endorsed or sponsored by Instagram. Entries will be accepted until Thursday 11/28 11:59PM EST. All valid entries will be entered as a list into a random name picker ( The results will be announced as a post and story on Friday, 11/29. If you've won, we will contact you within 24 hours of the announcement to retrieve shipping information. Full Giveaway Rules Here: -------- #BlackFriday #BlackFridayGiveaway #BlackFridayDeal #BlackFridayFree #BlackFridayContest #BlackFridayGiveaways #giveaway #contest #contestgiveaway #hotsauce #hotsaucelover #hotsauces #raffle #free #sauce #sauces #sweepstakes #giveaways #giveawaytime #contests #contestalert #giveawaycontest #giveawayalert #KarmaSauce #hotsaucenation #chileheads #sweepstakes #sweepstakesentry #sweepstakesus #stayspicy

A post shared by Karma Sauce (@karmasauce) on


By coordinating attention-grabbing content with tools like Mailchimp and Shopify, I've learned how to create effective digital campaigns that reliably close the deal with potential customers.

If you're a small business in Rochester looking to expand in the digital space, be sure to contact me. I am sure we can come to a reasonable business arrangement that benefits us both, fast!